Corporate Blogging

Recently, the role of corporate blog as a communication tool for businesses is increasingly acknowledged. According to the market research, nearly 70% of companies had established or decided to create a weblog for their company. For instance, the 15 most popular corporate blogs are Google, Adobe, Flickr, Facebook, Yahoo! Search, Dell, Digg and so on. Additionally, Google has recognized as the top corporate blog among the 15 popular corporate blogs by Mario Sundar. Corporate blogs are, in fact, living up to all the hype. Corporate blogs allow the company to connect or communicate with their customer by sharing their information or new product through the blog. On the other hands, the customer’s comment will be the key for the company to success. Since the customer is the consumer of the final product or service, their response will facilitate the company in finding the better way to satisfy their need and thus increased the sales.

However, companies should consider both the cost and benefit of establishing a corporate blog. The benefit of having a corporate blog help to facilitate the social networking with the employee and customer, build trust, increase the transmission and transparency of information, collect valuable feedback, promoting the business, develop the business opportunity and increase the sales. On the other hands, it will also bring troublesome to the company when the customer post something badly about the company or the employee post about the company secret through the blog. Besides that, company needs to spend time on mastering the new style of communicating and updates the blog.

As a conclusion, corporate blog is a powerful communication tool use by companies to have a better communication with their customers, employees, supplies, and partner. Nevertheless, companies need to use the blogs according to their own requirement in order to achieve the best outcomes for their company.