Successful E-commerce Website!!

It is not longer a new phenomenon to conduct the business through internet. One of the best examples is Amazon.com. This company is started in July 1995 by Jeff Bezos in Seattle. Amazon.com sells only on-line and is essentially an information broker. It has expanded rapidly and has a huge database of loyal customers in more than 160 countries. Furthermore, it is the biggest on-line international retail store in the world. But, do you know what are the strategic used or factor that contribute to the success of Amazon.com???

In Amazon.com, customer can find anything they want to buy online at a competitive rate as it has the biggest selection of products in the world such as millions of books, CDs, DVDs, Games, kitchenware, computers and so on. To achieve it, Amazon has aligned itself with many different companies and effective partnerships have been proven to greatly enhance a business. Besides that, convenience and ease of use is also one of the key elements that lead to the success of Amazon.com. It guild and direct a visitor through the site by giving instructions and explaining the search functionality. This is important as purchasing goods online has eliminate the human interaction with a sales clerk, sales representative and others which will usually take place during a face to face transaction. However, it has been substitute by providing purchase suggestions, personalizes special offers or web sites. To ensure customer safety and satisfaction, Amazon has instilled two company policies throughout the organization. These policies concern privacy and product returns. All the information given by the customer are protected on the website using various method such as firewalls, fail-safe technology and so on. For the return policy, customer can return an item within 30 days of the receipt of the order for a full refund. Amazon.com will basically take any of their merchandise back and always gives the customer the benefit of the doubt. In addition, Sales promotion like giving coupons, special offer and discounts also attract a lot of user to its website. In a nutshell, the world is not static in its expectation of a company’s online presence. Amazon has worked very hard to improve and keep up with the change in expectations. Again, that is why Amazon.com is one of the most popular home-shopping sites today.